
The "Visual Proof" (Image + Bullets)
Image
- What to upload: Product in action or close-up of [MAIN FEATURE].
- Example: Dog wearing the LED collar at dusk, glowing brightly.
- Why: Visual confirmation of the benefit claim from the hero.
Heading
- What to write: "How It Works" OR "Smart Design"
- Why: Generic enough to reuse. Signals "here's the detail you scrolled for."
Bullets (3 max)
- What to write: Turn [MAIN FEATURE] into 3 sub-benefits.
- Template:✓ Professional Grade: Built with [material/tech] for [durability/performance].✓ Simple Operation: [How easy it is to use] with zero setup.✓ Ergonomic Design: [How it fits into their life/hand/routine].
- Example:✓ Professional Grade: Military-grade LED strip for maximum brightness.✓ Simple Operation: One-button control—on, off, or strobe mode.✓ Adjustable Fit: Fits dogs 10-120 lbs with quick-release buckle.
- Why: Deepens the "how" without requiring them to read paragraphs.
The "Benefit Trio" (Icon Grid) - Generate Via Custom Liquid
Column 1
- Heading: "Save Time/Effort" (or "Instant Results")
- Body: "[Desired Outcome] in seconds, not hours."
- Example: "Spot your dog instantly without fumbling with a flashlight."
- Why: Emphasizes speed/convenience.
Column 2
- Heading: "Reliable Results"
- Body: "[UVP/BENEFIT] you can count on, every time."
- Example: "Consistent 400ft visibility, rain or shine."
- Why: Builds trust in consistency.
Column 3
- Heading: "Customer Favorite"
- Body: "Joined by [social proof number] happy [TARGET PERSONA]."
- Example: "Joined by thousands of dog owners upgrading their evening walks."
- Why: Leverages bandwagon effect.
NOTE: These 3 benefits are universal. You barely edit them. Just swap the [Desired Outcome] and [UVP] from your research sheet.
SECTION 3: The "Lifestyle Context" (Image + Narrative)
Heading
- What to write: "Upgrade Your [What they're doing]"
- Example: "Upgrade Your Evening Walks"
- Why: Makes it aspirational and specific to their use case.
Body Text
- What to write: Use this template word-for-word:Template: "Stop settling for [PAIN POINT (Generic)]. The [PRODUCT NAME] is designed to solve [CORE PROBLEM] instantly. Whether you're [use case 1] or [use case 2], experience the difference quality makes. It's not just a [product category]; it's the upgrade you didn't know you needed until now."Example: "Stop settling for invisible dogs at night. The NightWalk LED Collar is designed to solve nighttime visibility instantly. Whether you're walking in the park or hiking on trails, experience the difference quality makes. It's not just a collar; it's the upgrade you didn't know you needed until now."
- Why: Paints the before/after while sounding premium. Minimal editing required.
Image
- What to upload: Lifestyle shot of [TARGET PERSONA] using the product in context.
- Example: Owner walking dog at dusk, collar glowing, both looking happy.
- Why: Emotional connection. They see themselves in the image.
SECTION 4: The "Review Grid" (GENERATE CUSTOM LIQUID)
What to write:
If you don't have real reviews yet, use these 3 generic templates (swap [PRODUCT NAME] only):
Review 1:
"Finally found a [product category] that actually works as advertised. The [PRODUCT NAME] does exactly what it says." – Sarah M.
Review 2:
"Bought this as a test and ended up getting a second one for my [family member/friend]. Super useful." – Mike T.
Review 3:
"Shipping was quick and the quality is solid. Happy with my purchase." – Jessica K.
Why: Generic positive sentiment without making fake specific claims. Once you have real reviews, swap these out.
Collapsible content
How long does shipping take?
How long does shipping take?
Orders ship within 24 hours. Standard delivery is 5-7 business days.
What if I'm not satisfied?
What if I'm not satisfied?
We offer a 30-day money-back guarantee. No questions asked.
Can I return it?
Can I return it?
Absolutely. Free returns within 30 days of purchase.